Any consumer brand working with live music tours or festivals, or partnering directly with artists of all genres for their live performance.
Entry submissions must address the following criteria:
• Details of the partnership brief and objectives (max length 200 words)
• Outline the rationale behind the campaign and the strategy for its implementation (max 300 words)
• Detail how the objectives were met, and the involvement of any key agencies or third parties (max 300 words)
• Outline the campaign results and ROI on the activity (max 200 words)